Business messaging for Ethiopia

Every customer conversation, on one platform.

Send OTPs, run campaigns, take inbound replies and plug in over a REST API — routed directly to Ethio Telecom and Safaricom subscribers.

Start for free Explore pricing

Ethio Telecom & Safaricom: 2 networks
Outbound and inbound SMS: A2P + MO
High-priority verification: OTP
Amharic and other scripts: Unicode

Ethio Telecom
Safaricom
A2P messaging
OTP verification
Two-way MO
REST API & webhooks
Amharic / Unicode

Platform

Everything you need to send, verify and measure

The dashboard for day-to-day sends, the API for product integrations, add-ons when your industry needs more — on one account.

A2P messaging
Single or bulk SMS from the dashboard or the API, in GSM or Unicode for Amharic.
OTP & verification
One-time passwords on high-priority routing for logins, payments and regulated flows.
Campaigns
Send to contact groups, schedule blasts and follow delivery status as it happens.
Two-way MO
Receive replies on your shortcodes. Run programs, votes and auto-responses from a live feed.
CRM & contacts
Custom fields, tags and groups. Import in bulk by CSV or through the API.
Reporting
Delivery reports, sent history and analytics across message types and sender IDs.
Two-factor sign-in
Protect every account with SMS OTP or an authenticator app (TOTP).
REST API
API-key authentication and webhooks. Send messages and import contacts from any system.

Industry solutions

Packages shaped around your industry

Each industry gets its own pricing, sender setup and add-ons — chosen for how those teams actually work.

Industry solutions are being configured. Contact us for a tailored package.

Reach

Reach every subscriber, on both networks.

Direct routing to Ethio Telecom and Safaricom, with Unicode encoding so Amharic messages arrive as written.

Both networks
Direct routing to Ethio Telecom and Safaricom subscribers.
Amharic as written
GSM and Unicode encoding for Amharic and other scripts.
Your sender IDs
Send under the names your customers already recognise.
One or thousands
A single message or a whole contact group, from dashboard or API.

Developer API

Integrate in minutes.

API keys, webhooks and docs — plug messaging into your own apps. Every send returns a message ID and its encoding.

Dashboard
REST API
Webhooks
Single & bulk

Read the docs Quick start

POST /api/v2/a2pBearer auth · JSON body

curl -X POST "https://api-service.a2p.et/api/v2/a2p" \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "type": "single",
    "to": "0925143831",
    "text": "Hello from Engagement Gateway!"
  }'

How it works

Live in three steps

From sign-up to your first delivered message, without the ops headaches.

Step 1: Create your account
Register, finish onboarding and get a workspace ready for production traffic.
Step 2: Connect & configure
Add sender IDs, import contacts and generate API keys — or send straight from the dashboard.
Step 3: Send & measure
Launch OTPs, campaigns or MO programs and track delivery in real time.